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About us

Benchmark Broadcast Systems is a consultant and technology partner for media and broadcast companies across South Asia, South East Asia, Oceania, Middle East and North Africa. The Benchmark group was started in 1986 at Sunnyvale, US.

 

Now headquartered in Singapore, the Company has offices in Chennai, Delhi, Kuala Lumpur and Manila.

 

Over 25 years of success in broadcast industry.

50+ in-house engineers, over 500 man-years experience in Broadcast Industry.

S. Ramesh Babu

Chief Executive Officer

Ramesh aka SRB, CEO claims that he was born on January 27, 1993, the day he joined Benchmark Broadcast Systems. From starting out as an engineer, rose to managing the Operations and over the last 10 years focusing on Business Development. He has established a track record in helping customers to build better services and deliver content for seamless, on-time delivery in highly time-sensitive windows for DTT, Satellite distribution, HITS, DTH, Cable, IPTV, and OTT.

 

His expertise in convergence, media asset management (MAM), broadcast automation, and Newsroom systems has empowered customers with solutions in ad insertion, Newsroom, automation, financial news, archiving, and uplink. With his in-depth understanding of evolving technologies for broadcasters, he has helped Benchmark Broadcast expand its services to deliver HD projects and MAM workflows for clients in the Middle East and other new countries in ASEAN and Pacific Islands. He has been successful in acquiring and overseeing long term managed services in the region and ensuring a steady revenue stream.

 

Ramesh as CEO provides leadership in Benchmark Broadcast’s strategic planning, technology, business development, and change management. He also has the credit of developing the company’s strong engineering team with strategic recruitment of promising young graduates. His firm belief in the power of teamwork creates an organization-wide culture of the efficiency that has become the Benchmark Broadcast trademark.

 

Don’t forget to ask him about his relationship with the number 8 and the power of infinity.

Reliability is at the core of our services. We strive to build systems that can weather contingencies, changes, and time.

Core strength of a team is in the process and communication. Building better starts and ends with process tied together.

Mani Pathang Eswaran

COO

Eswaran has over 20 years of experience in working on engineering projects. He has been in the broadcast and media industry for the last 12 years managing projects in South and SouthEast Asia. Prior to the Broadcast Avatar, Eswar worked in software and embedded systems, Process automation, expert systems, Image processing software in semiconductor industry thus bringing varied process disciple to the company.

 

His primary focus is project management combined with service quality that meets the customer expectations.  To his credit over the last few years, he has completed successful projects at Mediacorp and Starhub Singapore, ZEEL MAM project in India, MYTV Malaysia and few more in the region. He also leads the software development team that handles all Benchmark Bridge software modules that are deployed at various Bloomberg franchise in SE Asia and CNBC.

We focus on adding value at every step

 

Bhaskar Majumdar

Chief Business Officer

Bhaskar Majumdar has 20+ years experience in the broadcast industry. Currently managing global sales revenue and business development for Benchmark. Previously Head of Marketing for Globecast Singapore & Vice President Business Development for Planetcast. Hiring sales and pre-sales team in Singapore, Hong Kong, UK and USA, setting up sales processes for Global Sales Team of Planetcast. Managing Global Sales Team of Planetcast for SaaS based media solutions including cloud playout, OTT and MAM solutions.

 

Turnkey multi-year full technical infrastructure and managed services outsourcing project experience with Turner APAC, Scripps Networks APAC, NBC Universal APAC as part of Globecast Singapore team. As part of Globecast team, associated with IPL and BCCI cricket in India, providing solutions to Sony/WSG Nimbus. Pioneered NS 4 modulation in India, and provided comprehensive Novelsat solution to Star Sports in 2018, for all their sports properties.

Raghu Rajagopalan
Co-founder

Raghu is the second of the three co-founders of the original Benchmark group of companies. Till he retired a few years back, he played an intrinsic role (and continues to contribute) in a variety of areas of Benchmark Broadcast operations including image processing/machine vision, broadcast systems design and integration, fiber optics/wireless communication, PCB and FPGA CAD. He has a B.Tech. degree in Electrical Engineering from IIT-Madras, and an MS (Computer Science) from University of California, Santa Barbara. Prior to founding Benchmark Broadcast, he worked in IC CAD, manufacturing of Apple 2 compatible computers and Mac Software development.

Senthil Nathan
Co-founder

Senthil was one of the three co-founders of the original Benchmark group of companies (two of which were acquired by NASDAQ companies). As a serial tech entrepreneur with multiple global technology related businesses to his credit, he is well-known for his computer vision, software development, product development, engineering management and business strategy. He graduated with a B.Tech. from IIT-Madras, and an MS (Computer Science) from Stony Brook University. As the founding board member of the IIT-Madras Incubation Cell he continues to be an active part of his first alma mater’s incubation ecosystem where he actively mentors student startups, serving on the screening and investment committees.

Ashish Mukherjee (1958-2022)
Co-founder

Ashish was one of the three co-founders, over thirty years of experience in broadcast systems integration and post-production systems.  His career was like an incredible journey, from analog video to IP streaming. After schooling in the Caribbean, Ashish graduated as an Electrical Engineer from IIT-Kharagpur.

He founded Benchmark Broadcast Systems with a vision to continue exploring innovative technology for client needs. His pioneered solutions for digitisation ushered in a new era for the Asian broadcast industry. In partnership with, Ramesh Babu, he also introduced the first complete Storage Area Network (SAN) based TV station online and implemented a Virtual Studio System in early 2000, the first in Asia.  He successfully expanded Benchmark’s System Integration capabilities to several ASEAN countries with large value projects at TV5 and UNTV in the Philippines and multiple projects in Bangladesh.

Murali is an accomplished consultative business development professional with over thirty years of experience in the Broadcast and Media Technology space in the South Asia region.

 

He has domain expertise in media asset management for production and deep archive, and streaming platforms for OTT/IPTV delivery.

Murali C.V
Vice President Sales

Matt leads a team specialized in providing engineering and sales support to our clients in Asia. He has worked in different industries (telecommunications, broadcast, etc.), and served diverse markets, from East Africa to North America and Asia. Currently he Manages a Team of Engineers in Philippines and provide engineering and sales support to customers throughout Asia. With such breadth and depth of experience he can see endless possibilities where others might see problems. He was part of the integration team that launched East Africa’s first DTH system Wanachi in Nairobi, Kenya.

Matt Ashe
Regional Manager

Sofia is one of our most important points of contact in Malaysia. She is a one-woman army who is in charge of all financial and commercial operations which includes accounting and finance, human resource management, and administration. She is Benchmark Broadcast’s liaison with the local government to ensure the company fulfills all statutory compliances. She also assists the local sales and engineering team with tender processes, client pitches, project implementation, and after sales. When it comes to customer relationships she goes the extra mile to exceed expectations.

Elisofia B.M. Noor
Director

Ignatius Benito
Principal Consultant

Benito has been with Benchmark Broadcast for over twelve years. He brings to the table extensive experience in IT media and headend infrastructure for television distribution systems and OTT distribution systems.

Ramarathinam V.
Sr. Solution Architect

Ramarathinam aka Ramu is a qualified PRINCE2 practitioner and one of our seasoned international project management experts. He leads a team of broadcast engineers and works on pre-sales, bid management, and system design/solutions.

Venkatesh Kalidasan
Sr. Solution Architect

Venkatesh aka Venky has a PRINCE2 Foundation certification. He manages projects and teams, contributes to solution design and architecture, and heads a team of engineers in pre-sales. He has been with Benchmark Broadcast for twelve years.

Nallamuthu S.
Sr. Solution Architect

Nallamuthu is a VMware Certified Associate, trained in administering vSphere 6.7, with PRINCE2 Foundation. He has been with Benchmark Broadcast for fourteen years and currently heads a post-sales design and implementation team.

Farruque Hossain Khan
Support Manager

Farruque is our go-to person for the Bangladesh market where he looks after channel installations, training, and after-sales tech support. He is also a veteran in radio frequency (RF) engineering, uplink, Earth station, television-automation/MAM, networking, and broadcast television.

Vivek Lakshman
Engineering Manager

Working with Benchmark Broadcast since 2008, Vivek specializes in Newsroom, MAM, automation, editing and file-based workflow. He is qualified to provide product training in Octopus, and has a Streamlabs certification as well.

Sathiya Raj
Solution Architect

Raj leads teams of engineers and manages the pre-sales, design, and implementation of broadcast projects. With over a decade in the organization, he is one of Benchmark Broadcast’s project management experts with a PRINCE2 Foundation certification.

Vidhyavati Manian
Procurement and Logistics Manager

Vidhya has an M.Com. in Accountancy. She looks after procurement and logistics as well as commercial proposals, receiving and processing orders, Letters of Credit, bank documentation, RMA, and Annual Maintenance Contracts.

Charu Chana
Sr. Sales Coordinator

Charu is the in-house problem solver who handles sales coordination. She also shoulders the additional responsibility of looking after Benchmark Broadcast’s human resource and administrative concerns.

Ganesh
Manager - Accounts

Ganesh is a certified CMA. He is the one we look to at the end of every month to tally the financial transactions and payrolls.  He also looks after internal audit, and tax compliance.

Benchmark Alumni and their current position

Once you're part of the Benchmark institution, you always remain a part of the family wherever you go.

  • 2003 - 2011

    VINAYAK B. DEO

    Director,

    AVB CONSULTANTS

  • 2008 - 2017

    DAVID CAO

    AVP - Media & Entertainment, ASEAN & North Asia,

    Tech Mahindra.

  • 2009-2014

    VENKAT RAMANI

    CTO,

    Alliance Broadcasting Pvt Ltd.

  • 2002 - 2012

    STANLLY LOKE

    Vice President Sales – South East Asia, Hong Kong, Taiwan & Korea,

    Brainstorm Multimedia

  • 1993-1996, 2004-2011

    PROTIK BANERJEE

    Sales Director,

    Grass Valley.

  • 1997-2007

    KEVIN OAKLEY

    Founder,

    Özker Kilo Media Consultants.

  • 2000- 2007

    SUSHANT RAI

    Vice President (Sales),

    TVU Networks.

  • 2003-2012

    ROBERT SHEN

    Business Development Manager,

    Axon Digital Design.

  • 2008-2012

    DETESH AGGARWAL

    Business Manager,

    EVS Broadcast Equipment.